Tuesday, February 20, 2018


Sometime last year I was subscribed to an email newsletter called Well + Good, a US based health site 'obsessively covering the wellness scene.' After a few months of receiving really important information about the superfood supplement Jennifer Aniston swears by, or the exercise routine of Gigi Hadid I started to notice a pattern. 'The key thing French women use to wash their faces', 'the super simple way French women get radiant skin', 'things I learnt eating like a French women for a week' etc etc. It seemed to me that aside from setting an impossibly aspirational stereotype of French womanhood, the purpose (intentional or otherwise) of these articles isn't so much as to provide women with skincare advice so much as to make the rest of us feel anxious that we're currently doing it all wrong. We couldn't possibly be doing it right already, you see, because we're not French. This isn't something confined to Well + Good, either, once you're aware of it you start to realise that francophile media directed at women is all over the shop.

Needless to say, I totally bought into it until I went to France (not for the first time, but the first since I started subscribing to Well + Good) and realised/remembered that French people actually aren't all that different from Brits after all.

C'est la vie.

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